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Former Career Guy

You Can Boost Sales by becoming a Web Marketing Specialist

The Internet has brought about a lot of changes including the need for innovative web marketing strategies. The growing number of web businesses makes the competition grow tighter as well. There is a need to hire the expertise of a web marketing specialist because nobody would want his own business to merely thrive, a business needs to grow and earn big.

An web marketing specialist comes up with different approaches that help companies and business owners to come up with a wide selection of web marketing strategies like monitoring emails, website traffic monitoring, website management, and a lot more.

What are the web marketing strategies that actually work?

A web marketing specialist observes website traffic and check which icons are frequently clicked on. By doing this the consumer behavior on the site is carefully analyzed and these data is used to make changes or adjustments on the website. However, if you have read any of my other posts we all know that I refer to Google as a dog. A stray dog only comes back to the houses that feed it and well if you have a static website your not feeding it and well bottom line; blogs feed search engines so if you don’t have one get one here.

Boost your website traffic by making sure that your website is infused with tappiness which means it should be catchy, easy to use and downloads at a fast speed. Make sure that your website may be accessed with the use of different devices like cellular phones and tablets because a greater number of consumers use these kinds of devices compared to desktop users. In case there will be a separate website for mobiles phones and tablets, make sure that the URL is easy to remember.

Instead of using large pictures that take too long to upload, make use of pictures that auto-resize or add a short yet interesting video. At times, a web marketing specialist may take a hands-on role in managing web marketing efforts including checking on the content of promotional emails or blogs (blogs being the biggest contributor to your online success).

Another strategy would be to develop your website’s search engine optimization so your site will rank highest or at least higher (benchmark by using Alexa.com). This is done by ensuring that your site ranks high whenever an Internet user types in a keyword related to your business. There are several ways on how a web marketing specialist can make your site rank higher like creating blogs (#1 way you will always hear me repeat this) that contain the repeated keywords or key phrases. Now its just not picking a keyword out of thin air or a keyword that you feel is only related to your business. There is a science behind picking the correct keywords and to be honest they are really called consumer buyer keywords. I will do a video and blog post regarding this and link to it.

Another strategy used by this marketing specialist is creating a responsive email list (if you haven’t heard yet its all about your list). This email list is a way of reaching out the targeted consumers. The content of these emails must be clear, concise, catchy and valuable. The content should emphasize the efficiency and use of your products or services in order to actually sell. Another reason why you should have responsive email readers, it is way of minimizing the frequency of sending out emails and a good way of enticing customers who are showing interest in your products or services.

All these can boost your sites web traffic therefore attracting readers and potential customer. It is the job of a web marketing specialist to track and monitor all these and make necessary adjustments in order to boost the profit margin of an web business. Your site must contain valuable content, which provides value to the end user and would make the visitor want to socially share that (another small ranking booster tip).

Social media marketing requires a lot of time and effort, which is why some business owners would seek the expertise of these marketing specialists. They know the trend in the web market because of their experience in this kind of field. I would have never thought or have seen myself doing internet marketing but this field assisted me in growing another business because marketing applies to all businesses and what I learned from the courses carried across to all aspects of my entrepreneurial life.

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Joe Carrera

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