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Former Career Guy

what-is-marketing

For illustrative purposes and obvious humor. :)

1. You see a gorgeous girl at a party. You go up to her and say; ‘I am very rich. Marry me!’ – That’s direct marketing

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says; ‘He’s very rich. ‘Marry him’ – That’s Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say; ‘Hi, I’m very rich. Marry me’ – That’s Telemarketing

4. You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car as taught here) for her, pick up her bag after she drops it, offer her ride and say; ‘By the way, I’m rich. Will you marry me?’ – That’s brand recognition

5. You’re at a party and see a gorgeous girl. She walks up to you and says; ‘You are very rich! ‘Can you marry me?’ – That’s brand recognition

6. You see a gorgeous girl at a party. You go up to her and say; ‘I am very rich. Marry me!’ She gives you a nice hard slap on your face. – That’s customer feedback

7. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her; ‘I am very rich. Marry me!’ And she introduces you to her husband. – That’s demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say; ‘I’m rich. Will you marry me?’ and she goes with him. – That’s competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before you say; ‘I’m rich, Marry me!’ your wife arrives. – That’s restriction for entering new markets

 

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.

The art of marketing is all the right-brained creativity that goes into a marketing program.  Marketers are focused on emotions, visuals, and telling stories. OmmWriter, Balsamiq, and Storyteller are some of the tools in their toolkit. Outside of using these tool and tactics you could always employ lessons from the reads here in the marketing section.

Ciao,

Joe Carrera

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