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Former Career Guy
facebook-custom-audience-targeting

So I think many people that I encounter or interact with use Facebook but not for ads but try to market through Facebook timeline which can work but to a very small degree.

So before we get into the meat and potatoes of how to So one traffic source that has a tremendous reach is Facebook advertisements and it can reach here in the US, South America, Africa…. actually it doesn’t matter the reach is limitless you can go just about everyone in the world.

If you look at the info-graph below you will how broad your audience can be these limits however in the graph below are for one ad.

What I truly want you to take away from this data below is this…. If you read the statistics below you can narrow who you actually advertise to and speak directly to your avatar.

So even if your avatar description is as follows:

  • 24-32 years old
  • lives in South Africa
  • holds an engineering & MBA degree
  • Speak English & Spanish
  • Graduated between 1985-1990
  • likes fishing and poetry…..

Do you see how POWERFUL this is? You can laser focus your ad/message that is why you will hear the saying “The riches are in the niches…“. facebook-ads-infograph  So now that I have emphasized how effective, how critical and how powerful your reach can be with Facebook advertising we can now move into our main subject at hand and discuss custom audiences.

I had to emphasize the value of Facebook ads because several of my business partners and myself have made a lot of our revenue just utilizing this traffic source. I have talked to many of my subscribers who were on the fence or did not know the effects of this source and now that you see the reach and value I think I will have the attention of those that will actually leverage this tactic below.

So without further ado, lets talk custom audiences. I spent more money than I should have in the early days of me using Facebook ads because of not excluding current customers that have already purchased from me. So being able to use this ninja trick allows you to in essence segment your list and your advertising approach.

facebook-ad-custom-audience

Now when I first started to dabble with Facebook ads I did not know how to exclude existing customers from my advertisements. I wanted only to market to certain people in my custom audience because some had already bought certain products and others still have not. Well in this tutorial I am going to show you how to do just that. Remember this is important because as some of you know that are building email lists now you know that you must segment your list (sometimes as black and white as buyers vs. non-buyers).

This strategy is what I used it for because I did not want to continue marketing to someone that has already purchased a product so I needed to figure out how to exclude them. I only wanted to continue marketing for new customer purchases via my list that has not purchased already, then I wanted to communicate differently with those that already have products with me more so with content related to where they are in their business (value driven).

Step #1: Creating An Audience for Your Customers

Login to your Facebook Ad account, and select “Audiences” over on the left hand side. Then click “Create Audience.”

facebook-ad-custom-audience

Step #2: Now Select Custom Audience from Your Website

Please Click the Like button to continue reading the list..

6 comments… add one

  • Levi

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  • Margarita a.

    Wow I love this!!!!

  • lee

    Thanks for finally writing about >Step by Step Procerss On How To Exclude Customers From Your Facebook Ads <Loved it!

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