Online marketing for real estate agents is more important than ever.
Did you know that a vast majority of potential homeowners start their search online?
Did you know that some people enter the market start years before they actually buy?
Did you know that many will drive past homes they see online?
Do you find it challenging to get targeted leads from home sellers and buyers?
Savvy homeowners will do vast amounts of research online, going to a handful of websites to help them complete their research. They need accurate, comprehensive information quickly.
As a real estate agent, you need to talk to to your demographic: Find their needs, speak their language, and establish a relationship with them. This article will show you how to get started when starting or upgrading your online presence.
Online Marketing For Real Estate Agents: The Basics
When marketing online, it is important to be a virtual real estate office. That means that people can contact you, ask you questions, do searches in a database or search for information that they need to make their decision. Target your demographics by using keywords in your content and marketing materials tailored to them. For example, if you specialize in commercial real estate pick a very specific keyword that you have previously researched to attract more search engine traffic.
For example, don’t use “commercial real estate” in your marketing. Use “restaurant properties in Chicago suburbs.”
See the difference? The second term is a very specific keyword that will get you more targeted traffic.
You can also use the same targeting methods in paid ads, social media, print media, article marketing, video marketing, etc.
Speaking of video, you will definitely want to use video marketing in your plan. People need to see pictures, video and aspects of the property. You can use video in a million different ways, besides just video of the property. Get creative.
If you are targeting young couples with children, shoot video footage of the neighborhood, schools and parks. Shoot videos giving them tips on picking out paint colors, or a video about pool safety for kids. Give them value so that they feel that they are getting their questions answered at your website. If they feel they can get the best information from you, they will keep coming back to you. Note: Keep your content fresh by adding new content daily or several times a week.
Online Marketing For Real Estate Agents: Blogging and Social Media
The importance of these two elements cannot be overstated in online marketing for real estate agents. If you have nothing else, you will want to have a blog. Why? Blogs are very popular, updated frequently and attract more traffic than regular static websites. They are easy to use to implement your videos and articles and are easily shared on Facebook fan pages.
If you loved that…..You will LOVE this…Get targeted leads from home sellers and buyers.
Internet Marketing Coach