When searching for niche market ideas, it helps to keep in mind what a niche market is. A niche market is a small market segment that exists within a broader market or even a subset of that market. Example: Cars > Japanese cars > Japanese SUVs with a V6 engine. Targeting niches saves you a lot of work and can be exponentially more profitable. Recall when I told you about buyer keyword traffic? If not just refresh yourself here.
3 Big Advantages to Finding Niche Market Ideas
1. Developing a website and choosing a domain is much easier. When you drill down on a small but profitable market, most of the heavy lifting is done for you.
—- finding a niche —-
2. You are able to use long tail keywords. These are search terms that are very specific. General keywords like washing machines are way too broad and have too much competition. An example of a long tail keyword would be front-loading washing machines under $500. Targeting long tail keywords can dramatically improve your traffic and sales conversions. People who type in long tail keywords have already done a majority of their research and know what they want OR they have a very specific problem and need help with it in the near future, if not urgently. This is how I research my keywords, here.
3. You become an authority in your niche. Who is the first person someone thinks of when going over interviewees in your niche? You, of course. Your website can also become an authority website, on its own. When a website becomes an authority, Google sends it more traffic and visitors because authority websites give better search results. The traffic can continue to pour in over time. When Google is sending you traffic, your Alexa ranking is great and your converting leads DAILY and you can be spending cheese like Jay Z.
Ok back on track just hump day humor there… 😉
How To Find Niche Market Ideas In Everyday Places
Though you must do research to come up with really good long tail keywords, other niche market ideas are hidden in plain sight. First place to go? The local bookstore or grocery. Head over to the magazine rack.
Each section is separated by topic. One section is interior decorating. Within interior decorating, you will find southern living, country living, luxury homes, etc. Under health, you will find weight loss, bodybuilding, and supplements. Each article within each magazine has the potential to be a blog topic in your own blog.
In Amazon, each niche has a best seller list and Amazon also recommends other complementary products. This is a fantastic place to search because the best and most popular products from each niche rise to the top. The market has already decided what it wants.
Forums within your niche are also excellent places to find blogging topics. FAQs and “sticky” posts can help you by giving you “must-haves” in your blog. If there were enough people asking the same question that the forum moderators made it into an FAQ or sticky post, then you will want that information on your blog as well.
As you go through your day, start to think like a marketer. There are clues for niches all around us – in TV ads, in malls, Facebook ads, events, and anywhere where you see something put together for a certain demographic of people. Niche market ideas are plentiful when you open your marketing eye and see the world as a marketer.
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Entrepreneur & Lifestyle Architect